1980
It begins
Ashoka began with one simple promise: to bring the authentic taste of India to every table made with trusted recipes, quality ingredients and no compromise on flavour.
MADE IN INDIA
HANDMADE WITH LOVE
100% VEG
READY IN MINUTESMADE IN INDIAHANDMADE WITH LOVE100% VEGREADY IN MINUTESMADE IN INDIAHANDMADE WITH LOVE100% VEGREADY IN MINUTES
The Story
Ashoka started in 1980 with a stubborn idea: that desi food doesn't need translating. Today we feed Global Desis across 60+ countries — same recipes, same hands, same conviction.
1995
Ashoka Goes global
As Indians made homes around the world, Ashoka travelled with them bringing familiar flavours and the comfort of authentic desi food to kitchens across continents.
2010
The family grows
From pickles and cooking pastes to frozen favourites, ready meals and everyday staples, the Ashoka family grew making authentic Indian food easier to enjoy.
Today
Desi Around the World
Today, Ashoka brings the taste of India to shelves in 55+ countries—helping millions enjoy food that is convenient, authentic and always Desi at Heart.
Drag the boat →
THE RANGE
Each one a recipe, an old habit, a piece of home. Wander the shelves, every category is a stamp in the Ashoka passport.
01
PARATHAS & BREADS
02
SAMOSAS & SNACKS
03
READY TO EAT
04
STREET FOOD
05
PICKLES & CHUTNEYS
06
FROZEN FRESH
THE PROMISE
No shortcuts. No westernised tweaks. No apology for the chilli, the spice, the soul. The same recipes our families grew up on made by hand, by a 3,000-strong team across India.
We don't position desi food as exotic. We don't translate it for outsiders. We make it the way it was always meant to taste, then send it to wherever you've planted your roots.
Punjabi samosa
parathas
Tandoori naan
Paneer Tikka Kathi Roll
Bhindi Cut
recipes
The
great indian
paratha roll
great indian
paratha roll
The
great indian
samosa chat
great indian
samosa chat
The
great indian
paratha taco
great indian
paratha taco
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
✮ देसी by heart ✮
The hands
that make
your dinner
Asli food doesn't happen by accident. Behind every paratha and every spice is a person who shows up at sunrise. Meet the family kitchen, field, and everywhere in between.
The hands that fold every samosa
3,000 people across our kitchens in India. 65% of them women. Hand-rolling, tandoor-cooking, slow-simmering — the way their mothers taught them.
The Field Where Flavour Begins
3,000 people across our kitchens in India. 65% of them women. Hand-rolling, tandoor-cooking, slow-simmering — the way their mothers taught them.
Malabari Paratha
3,000 people across our kitchens in India. 65% of them women. Hand-rolling, tandoor-cooking, slow-simmering — the way their mothers taught them.
Pickle
3,000 people across our kitchens in India. 65% of them women. Hand-rolling, tandoor-cooking, slow-simmering — the way their mothers taught them.
Green Peas
3,000 people across our kitchens in India. 65% of them women. Hand-rolling, tandoor-cooking, slow-simmering — the way their mothers taught them.
Tandoori Naan
3,000 people across our kitchens in India. 65% of them women. Hand-rolling, tandoor-cooking, slow-simmering — the way their mothers taught them.
A small kitchen in India, a family recipe book, and a belief that authentic doesn't mean adapted. The first batch of pickles and chutneys leaves home.
Every time I have Ashoka, it brings back the comfort of a homemade Indian meal. The flavours feel authentic, the quality is consistent, and it’s incredibly convenient.
What I love most about Ashoka is that it doesn’t compromise on taste for convenience. From snacks to meals, everything feels genuinely Indian and absolutely delicious.
When I want something delicious without spending hours in the kitchen, Ashoka is my first choice. Easy to prepare, full of flavour, and always satisfying.
